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Google Analytics

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Google Analytics and Operation Methods Google Analytics is a free web analytics service that offers basic analytical tools and statistics used for  search engine optimization (SEO)  and  marketing . The performance of a website and information about its visitors are monitored and analyzed using  Google Analytics .  In addition to identifying the most popular sources of user activity, it can provide valuable information about the effectiveness of a company's marketing initiatives and campaigns, keep tabs on how customers complete tasks (such as making purchases or adding items to their shopping carts), identify trends and patterns in customer behavior and gather demographic data. Analytics tools are essential for identify the traffic sources in a website. The various traffic sources are: Direct traffic Organic traffic Social Media traffic Referral traffic Ad traffic The following are the steps for implementing Google Analytics:  Launch Google and enter " Goo...
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Google Search Console

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 Google Search Console In the area of search engine optimization, Google Search Console is a crucial tool. Web Masters Tool was its previous name. In 2015, Google Search Console became the new name for it. It serves as a channel of communication between users and Google. The main purpose of Search Console is to inform users of the performance, impressions, and clicks of their websites.  Google Search Console operates in a controlled manner and can target a certain audience, nation, or language. Google makes fun of the search panel. It can notify the user of faults such browser compatibility problems, device compatibility problems, and broken links .  How to set-up a Search Console account Step 1: Sign in to Search Console With Your Google account. Step 2: Enter Your Website’s Domain (or URL-Prefix) to Add a Property. After you sign in, you have the option to add a property type via your domain or via a URL prefix. Step 3: Copy the URL that has to be validated in On Searc...
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SEO on Page Optimization

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On Page Optimization On page optimization refers to all measures taken by SEOs within the website to improve the ranking of a site in search engine result pages. These measures are related to content and HTML source code of a page, e.g., meta tags, keyword placement, and keyword density .So, on page SEO optimization factors are linked with the elements of your website. HTML is composed of two primary sections: the head section and the body section. The head section encompasses elements like the URL, title, and description, while the body section contains the actual content of the web page. When Google analyzes a page, it starts by examining the URL to gather information about the page's topic. It then proceeds to analyze the title, meta description, and content to gain a comprehensive understanding of the page's content and relevance.  The search engine results displayed on Google are referred to as snippets . A snippet typically includes a favicon, title, URL, and description ...
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History and Evaluation of Search Engine Optimization

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  History and E volution  of Search Engine  Optimization History of SEO A search engine is software used to search for information on the Internet. Search engine optimization (SEO) is the process of improving search results in a search engine. One of the most popular search engines is Google . The Google was invented in 1998 by two students as part of their college project. Initially, it was used as a subdomain under their college website to send search results to the email address provided. This process took more than 24 hours. By 2000, the Internet was widely used around the world. On September 11, 2001, after the Al-Qaeda attack on the World Trade Center in America, people searched Google for the relevant news, but the results were disappointing. This made Google uneasy, as it couldn't provide details about the largest building in the world at the time. Google engineers pointed out that the problem was that not all available web pages were crawlable by Google.  S...
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